They hired a few animators and started putting out a video a month.įive years on, ChuChu TV is a fast-growing threat to traditional competitors, from Sesame Street to Disney to Nickelodeon. Someone from YouTube reached out and, as Chandar remembers it, said, “You guys are doing some magic with your content.” So Chandar and several of his friends formed a company in Chennai, in the South Indian state of Tamil Nadu, from the bones of an IT business they’d run.
After posting just two videos, he had 5,000 subscribers to his channel. He made and uploaded another video, based on “ Twinkle, Twinkle, Little Star,” and it took off. Which gave him an idea: “If she is going to like it, the kids around the world should like it.” He created a YouTube channel and uploaded the video. “She wanted me to repeat it again and again,” Chandar recalls.
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